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Manufacturing Strategy: Texts and Cases, by Terry Hill
Download Manufacturing Strategy: Texts and Cases, by Terry Hill
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In many industrial companies, strategic developments are predominantly based on corporate marketing decisions with manufacturing being forced to react to these at the back end of the process. In "Manufacturing Strategy", Terry Hill sets out to show how decisions over manufacturing should form part of the strategic direction of the company as a whole. Based on the first edition, the book has been updated with new material and new case studies including the service elements of manufacturing that reflect the author's ongoing programme of consultancy and research in this field.
- Sales Rank: #5201295 in Books
- Published on: 2000-10-13
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 9.69" h x 1.81" w x 7.68" l,
- Binding: Paperback
- 592 pages
About the Author
TERRY HILL is Professor of Operations Management at the London Business School and is a leading, international figure in the field of operations management. Before moving into higher education he spent several years in operations management and continues to have a successful consultancy practice. - He has held previous appointments at Bath and Warwick Universities.
Most helpful customer reviews
1 of 2 people found the following review helpful.
Manufacturing Strategy
By A Customer
This is an excellence book, it give the reader a very good understanding of how to obtain competitive advantage through the manufacturing function.And how the marketing and the manufacturing functions should work together
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