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Competitive Identity: The New Brand Management for Nations, Cities and Regions, by S. Anholt
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Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
- Sales Rank: #1300010 in Books
- Brand: Anholt, Simon
- Published on: 2007-01-15
- Released on: 2007-01-23
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .38" w x 6.00" l, .85 pounds
- Binding: Hardcover
- 134 pages
About the Author
Simon Anholt is the leading authority on managing national identity and reputation. He is the British Government's advisor on Public Diplomacy, and has advised the governments of the Netherlands, Jamaica, Tanzania, South Korea, Sweden, Botswana, Germany, the Baltic Sea Region, Bhutan, Ecuador, New Zealand, Switzerland and Slovenia, as well as organisations including the United Nations, the World Economic Forum and the World Bank. He is a Parliamentarian of the European Cultural Parliament and Founding Editor of the quarterly journal, Place Branding and Public Diplomacy. His books include Another One Bites The Grass; Brand New Justice (which deals with the role of brands in economic development), and Brand America, (which charts the rise and fall of America's reputation). He is also a co-author of Beyond Branding, The Economist's Brands and Branding, Heritage and Identity and Destination Marketing. He is the founder of the Anholt Nation Brands Index and City Brands Index.
Most helpful customer reviews
3 of 4 people found the following review helpful.
Excellent
By Vitor VMS
This is the best book I've ever read. I'm currently an international relations student with deep interest in public diplomacy and international marketing. Simon Anholt for sure is the new guru for public diplomacy and for branding concepts. Anholt explains very well the wroung and right concepts about brand, branding, nation brand and nation branding. He also gives a full insight about the globalization of the markets and the importance of Competitive Identity in the 21st Century. GREAT book. I strongly recommend it.
0 of 0 people found the following review helpful.
A must read!
By Alan
If you want to know how a country can stand out from the crowd then this book makes ideal reading.
0 of 0 people found the following review helpful.
100 percent fulfilled as my expectations
By Monir
100 percent fulfilled as my expectations. Thanks to amazon.com
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