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This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies.
In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.
- Sales Rank: #2298550 in Books
- Brand: Brand: Gabler Verlag
- Published on: 2011-09-21
- Original language: German
- Number of items: 1
- Dimensions: .90" h x 6.60" w x 9.40" l, .0 pounds
- Binding: Paperback
- 445 pages
- Used Book in Good Condition
From the Back Cover
Joachim Zentes/Dirk Morschett/Hanna Schramm-Klein
Strategic Retail Management
Text and International Cases
This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies.
In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.
Contents
Functions, Formats and Players in Retailing
Strategic Marketing in Retailing
Marketing Mix in Retailing
Buying, Logistics and Performance Measurement
Target Groups
Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management; practitioners who wish to obtain compact and practice-oriented information on current concepts
About the Authors
Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany.
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.
About the Author
Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany.
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Plenty of ideas and detailed inner works of global retail players
By Fabio D Noronha
Applied strategy on the retail sector, with plenty of ideas and inisights from global players. Academical bent, looking more like a collection of cases than a business strategy book.
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